The Power of Real Time Social Interaction

Digital marketing agencies understand the value of making the in store shopping experience more engaging and interactive. With Prism’s touch screen displays, they are creating dynamic environments where customers can connect with both the brand and their social circles, blending the physical shopping journey with the power of social media.

1. Creating a Live Social Media Hub

Prism’s touch screen displays can be used to set up a live social media “wall" where customers can view, interact with, and even contribute to the brand’s social media content. Imagine walking into a store and seeing a vibrant display of live Instagram posts featuring products available in store. This kind of social wall serves as both a visual showcase and a social proof mechanism, allowing customers to see how others are using and enjoying the brand’s products.

Customers can engage further by interacting with the display browsing through trending hashtags, viewing user generated content, and even posting their own photos or videos directly from the kiosk. By making social media content a central part of the in store experience, brands can boost engagement, encourage user generated content, and amplify their social presence.

2. Social Proof and Real Time Reviews

Social proof plays a huge role in influencing purchasing decisions. Prism’s touch screen displays enable digital marketing agencies to show real time product reviews, ratings, and customer testimonials right in the store. By integrating live reviews, customers can see what others are saying about a product before they make their purchase.

Testimonial videos, star ratings, and even customer feedback can be displayed on these touch screens, giving shoppers the information they need to make confident decisions. This type of transparency not only helps build trust in the brand but also reduces the hesitation that often accompanies buying decisions.

3. Bridging Online and Offline Branding

One of the biggest challenges for brands today is seamlessly connecting online branding efforts with in store experiences. By using interactive touch screens, digital marketing agencies can create a seamless transition between a brand’s online presence and its physical locations. The interactive touch screens can feature content from social media campaigns, display QR codes for quick online purchases, or even host live polls and surveys that customers can participate in.

For instance, customers might be prompted to join a branded hashtag campaign while in store, with their posts appearing instantly on the display. This helps create a sense of community, encouraging customers to engage not only with the brand but also with other customers, both online and offline.

A Real Life Example: Engaging Diners in a Restaurant Setting

To illustrate the power of Prism’s interactive touch screen displays, consider a restaurant that wants to boost social engagement and create a memorable experience for its guests. The restaurant installs a digital touch screen near the entrance, which serves as a social hub for diners.

The screen displays live Instagram and Twitter feeds featuring the restaurant’s hashtag, showcasing photos of guests enjoying their meals, special dishes, and events. Diners are encouraged to take photos of their dishes and post them with the branded hashtag to see their content appear on the screen in real time. This interactive feature not only entertains guests but also encourages them to share their experience with their social network, increasing the restaurant’s online visibility.

Additionally, the touch screen could include a section for customer reviews and testimonials. Diners can browse through comments left by other patrons or leave their own reviews right there on the screen. It’s a simple yet powerful way to boost social proof, foster trust, and enhance the overall dining experience. The restaurant could even offer incentives, like a discount or free dessert, for guests who post and tag their experience, further driving engagement.

Enhancing Social Experiences with Touch Screen Displays

Prism Touch Screen Digital Signage Solution is revolutionizing how digital marketing agencies enhance social experiences for consumers. By creating a dynamic connection between online and offline branding, these interactive touch screens foster real time engagement that is both informative and entertaining. Whether it’s a retail store encouraging shoppers to join a social conversation or a restaurant using social walls to boost engagement, the power of real time social interaction is undeniable.

These interactive touch screens are more than just displays; they are powerful tools that drive participation, enhance social proof, and create immersive brand experiences. With Prism, digital marketing agencies have the opportunity to captivate their audience, encourage customer interaction, and build stronger, more loyal connections both online and in store.