Published: Oct 7th, 2024
Boosting Public: Transportation Systems with Real-Time Digital Displays
Introduction Public transportation is a vital part of any thriving city, and the efficiency, accessibility, and overall experience of transit systems play a critical role in urban living. Government municipalities are now turning to innovative digital signage solutions to provide real-time updates, enhance station navigation, and integrate multiple modes of transportation seamlessly. Prism Digital Signage's outdoor interactive touch screen digital signage is a robust solution designed to transform public transportation hubs, providing real-time transit information, integrated wayfinding, and interactive applications that enhance both commuter experience and operational efficiency. This white paper discusses the benefits of implementing Prism's digital signage at transportation hubs, focusing on improving transit systems with a minimum of 55” IP65-rated screens, comprehensive software capabilities, and customization options for city-specific needs.
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Specifications for Transportation Hub Digital Signage
Screen and Hardware Features
- Screen Size: Minimum of 55”, available in single or dual-sided configurations for visibility from multiple angles, ensuring information is accessible to as many commuters as possible.
- Durability: The screens are IP65-rated, ensuring that they are resistant to water, dust, and other environmental factors, making them suitable for outdoor environments in transit hubs.
- Operating System: Operating on the latest version of Windows, the solution is compatible with various third-party applications and easy to integrate into existing city infrastructure.
- Certified Hardware: The digital signage uses hardware that is UL, ETL, or equivalent certified, ensuring compliance with safety standards and dependable operation in public spaces.
- Custom Branding: Supports a full-body graphic wrap using 3M or comparable materials, allowing the city or transit authority to customize each unit for clear branding or advertising purposes.
Installation and Integration
- Comprehensive Installation Drawings: Prism provides complete architectural drawings and notes for seamless permitting and integration with city infrastructure. These drawings include structural and mounting requirements, ensuring that installations meet the city’s safety and aesthetic standards.
- Multi-Modal Integration: Digital displays can integrate information from multiple modes of transport, such as buses, trains, subways, bike rentals, and car-sharing services, presenting a comprehensive view for commuters.
Software Capabilities
Prism’s outdoor interactive touch screen solutions come equipped with advanced software to meet the needs of transit hubs:
- Real-Time Transit Updates: Display live transit schedules, including arrival and departure times, delays, cancellations, and service alerts. This information ensures that passengers are always informed and able to plan their journey effectively.
- Wayfinding System: An interactive wayfinding system helps passengers navigate complex transit hubs easily. The digital displays provide step-by-step directions, station layouts, and nearby services such as restrooms, food, and ticketing.
- Multi-Modal Transportation Support: The software integrates with various transportation options, including buses, trains, bike rentals, and car-sharing services, allowing passengers to plan seamless, door-to-door trips.
- Calendar and Events Capability: Provide information about community events, transit changes during major events, and city announcements.
- Itinerary Creation and Mobile Handoff: Commuters can create personalized travel plans, send them to their mobile devices, and access real-time travel updates on the go.
- Information Portal Integration: Connects with the city’s website or other databases, allowing commuters to access a wide range of information, such as ticketing options, station amenities, and local area guides.
- SOC 2 Compliance: Security and privacy are critical in public settings. The software features SOC 2 compliance, ensuring secure handling of all data collected and displayed.
Accessibility Features and Enhancements
Prism’s interactive digital displays also improve accessibility for all passengers, ensuring compliance with regulations and enhancing the usability of public transportation systems:
- Accessibility for Disabled Passengers: The digital signage includes accessibility features, such as screen readers for visually impaired passengers, interactive elements that meet ADA height requirements, and information available in audio formats.
- Multilingual Support: To cater to a diverse population, Prism’s digital signage offers multilingual support, making the system accessible to international travelers and non-native speakers.
- Emergency Alerts and Notifications: During emergencies, digital signage can display clear, high-priority messages, guiding passengers on safety procedures, evacuation routes, or service disruptions.
Benefits for Government Municipalities and Passengers
Improved Passenger Experience
- Real-Time Information: Providing up-to-date transit schedules and delay notifications keeps passengers informed and reduces uncertainty, which improves overall satisfaction.
- Enhanced Wayfinding: Simplifies navigation at busy transportation hubs, especially for first-time users or tourists unfamiliar with the transit system.
- Multi-Modal Planning: With integrated information on various transport options, passengers can seamlessly transition from one mode of transport to another, creating a truly integrated travel experience.
Operational Efficiency for Transit Authorities
- Reduced Congestion: By providing passengers with clear wayfinding and transit information, digital displays help minimize confusion and bottlenecks, contributing to smoother operations at busy transit hubs.
- Revenue Generation Opportunities: Advertising space on digital displays can be used to promote local businesses, events, or even other transportation services, creating an opportunity for additional revenue generation.
- Flexible Content Management: Transit authorities can easily manage content remotely, updating transit schedules, alerts, and advertisements as needed.
Integration with Smart City Initiatives
Prism’s digital displays can be a significant part of a city’s smart city initiatives, gathering useful data on passenger movement and preferences, providing valuable insights for improving public transportation systems and urban planning.
Customization Options
Prism understands that every city has unique needs and that public transportation hubs have specific requirements. We offer customizations to meet the specific needs of each municipality:
- Content Customization: Tailor the content to highlight key community events, safety campaigns, and other important information.
- Local Advertising: Incorporate space for promoting local businesses, city events, and attractions, offering a way to monetize digital displays.
- Seasonal Customization: Adapt the display’s graphics and messages to reflect holidays, seasons, or local festivals, creating a more engaging and community-oriented atmosphere.
Installation and Permitting Support
Prism ensures that the installation process is streamlined and fully supported:
- Detailed Architectural Notes: Our detailed installation drawings and architectural notes help transit authorities obtain the necessary permits with ease, ensuring that the signage fits aesthetically and functionally within the existing infrastructure.
- Weatherproofing and Durability: The IP65 rating ensures that the signage remains operational in various weather conditions, from extreme heat to heavy rain, providing uninterrupted service to passengers.
Conclusion
Prism Digital Signage’s outdoor interactive digital signage solutions provide an effective way for government municipalities to enhance public transportation systems. By offering real-time transit updates, interactive wayfinding, multi-modal integration, and accessibility features, Prism’s digital displays significantly improve the commuter experience and support transit authorities in running efficient, well-connected systems. With the ability to provide custom branding, secure software, and a variety of interactive applications, Prism’s digital signage is a valuable asset in modernizing public transportation and creating smarter cities.
For municipalities looking to modernize their public transportation systems and enhance commuter experience, Prism’s digital signage solutions are the ideal choice, delivering both functional and community-focused benefits.