Published: Oct 7th, 2024
Promoting Tourism: Through Interactive Wayfinding and Information Displays
Introduction In an increasingly digital era, government municipalities are seeking innovative ways to engage visitors, boost tourism, and provide essential information effectively. Outdoor interactive touch screen digital signage is a powerful solution that enhances visitor experiences through interactive wayfinding, event scheduling, and local information. Prism Digital Signage's digital signage offers a state-of-the-art solution designed specifically for municipalities looking to create memorable, informative, and engaging public spaces. This white paper outlines how Prism’s 55” or larger touch screen displays can transform public areas into tourist information hubs, while supporting city initiatives to streamline communication and enrich cultural experiences.
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Specifications for Outdoor Digital Signage Solutions
To meet the specific needs of government municipalities, Prism offers a range of high-quality outdoor digital signage solutions with the following specifications:
Screen and Hardware Features
- Screen Size: Minimum of 55” single or dual-sided touch screen.
- Durability: The screens are IP65-rated, ensuring that they are weather-resistant and suitable for outdoor environments in a wide range of weather conditions.
- Operating System: The solution operates on the latest version of Windows for compatibility and ease of use.
- Certified Hardware: Each unit uses hardware certified by UL, ETL, or an equivalent certification body, ensuring safety and reliability.
- Branding Options: Supports a full-body graphic wrap made from 3M or comparable materials, allowing municipalities to customize the signage with their branding or promotional messages.
Installation and Integration
- Installation Drawings: Comprehensive architectural drawings and notes are provided, facilitating smooth permitting processes by city architectural teams.
- Compliance: Hardware and installation meet rigorous safety and quality standards, making it easy for municipalities to approve deployment in public areas.
Software Capabilities
Prism’s outdoor digital signage software is designed to provide a comprehensive and engaging experience for city residents and tourists alike:
- Wayfinding System: The integrated wayfinding system allows users to access interactive maps of the city, find points of interest, and navigate to their desired destinations with ease.
- Calendar and Events: Visitors can view a real-time calendar of upcoming events, festivals, and local activities, enhancing their experience and encouraging participation.
- Itinerary Creation and Mobile Handoff: Users can create customized itineraries and send them to their mobile devices using a secure QR code, making it easy for tourists to plan their visits.
- Information Portal: The solution integrates with the city’s website or existing databases, providing accurate and up-to-date information about local services, historical landmarks, and community news.
- Security Compliance: The software features SOC 2 compliance, ensuring the secure handling of sensitive data, which is critical for public-facing systems.
Tourism-Enhancing Features
To create memorable experiences and boost tourism, Prism’s outdoor digital signage includes several interactive and entertaining features:
- Interactive Applications: The signage can include a photo booth feature that allows visitors to take pictures with iconic city landmarks or historical backgrounds, providing a fun and shareable memento of their visit.
- Multilingual Support: To cater to diverse visitors, the system supports multiple languages, making the experience accessible to international tourists.
- Self-Guided Tours: The wayfinding software allows visitors to engage in self-guided tours, providing historical and cultural information at different landmarks throughout the city.
- Integration with Tourism Apps: The signage can integrate with popular tourism and travel apps, making it easier for tourists to navigate and explore.
Customizations to Meet City Needs
Prism understands that every municipality has unique requirements and priorities. To this end, the digital signage can be customized to address specific needs, including:
- Local Business Promotions: Integration with local business databases for advertising and promotion, helping to drive local commerce.
- Event-Based Customization: During festivals or special events, the signage can display relevant content, promoting activities and providing tailored information for visitors.
- Emergency Alerts: Custom emergency alert notifications can be set up to broadcast important information city-wide during unforeseen events, enhancing public safety.
Comprehensive Benefits for Municipalities
Prism’s outdoor digital signage solutions provide a broad spectrum of benefits for government municipalities:
- Enhanced Visitor Engagement: Interactive displays encourage visitors to actively explore the city, enhancing their experience through maps, historical insights, and personalized itineraries.
- Tourism Promotion: The inclusion of photo booths, local attraction details, and event calendars helps to boost tourism and encourages longer stays.
- Information Accessibility: With multilingual support and a secure information portal, both residents and visitors have easy access to critical information, enhancing convenience.
- Revenue Generation Opportunities: Advertising local businesses and providing sponsorship opportunities on the signage offer a new avenue for revenue generation.
- Branding and City Pride: The signage wrap allows cities to create a visually appealing brand presence in public areas, fostering community pride and a cohesive visual identity.
Installation and Compliance Considerations
Prism provides municipalities with a complete package, including detailed installation drawings and architectural notes, which are crucial for gaining the necessary permits. Our screens are designed with safety and public usability in mind and are built to meet stringent standards for public use.
Installation Drawings and Permit Assistance
- Detailed Drawings: Our comprehensive installation drawings include all necessary details for mounting, electrical connections, and compliance with municipal codes.
- Architectural Notes: Specific notes are provided to address structural and aesthetic considerations, ensuring the signage integrates seamlessly into the city’s environment.
Conclusion
Prism’s outdoor interactive digital signage solutions empower government municipalities to enrich public spaces, engage residents and tourists, and enhance the overall visitor experience. By offering robust wayfinding, secure software, interactive applications, and extensive customization, our digital signage stands as a valuable tool for enhancing tourism, fostering community engagement, and boosting local commerce.
For municipalities looking to create a vibrant, informative, and interactive city environment, Prism Digital Signage provides the ideal solution with our outdoor interactive digital signage.