HomeMarket Research BlogsImproving Care: Outdoor Digital Signage for Enhanced Patient Communication and Navigation in Healthcare Facilities

Published: Oct 4th, 2024

Improving Care: Outdoor Digital Signage for Enhanced Patient Communication and Navigation in Healthcare Facilities

Outdoor digital signage is an increasingly valuable tool for healthcare facilities, such as hospitals and clinics. These large displays, ranging from 55” to 75”, can provide crucial information, enhance navigation, promote health awareness, and reinforce branding—all of which contribute to a better experience for patients and visitors. Let's explore how outdoor digital signage is transforming healthcare environments and improving communication across facilities.

1. Display Patient Information

Hospitals and clinics are often busy environments where patients and visitors need timely and accurate information. Outdoor digital signage can provide real-time updates about clinic hours, appointment schedules, and general information, reducing confusion and ensuring that everyone remains informed.

In emergency situations or during sudden changes, outdoor digital signage allows healthcare facilities to quickly communicate important updates, such as department closures, temporary relocations, or health safety guidelines. By placing digital signage at key locations such as entrances, drop-off areas, and waiting zones, healthcare providers can ensure that patients receive the necessary information right when they need it.

2. Easyfind Pro Wayfinding for Stress-Free Navigation

Navigating a large hospital or healthcare facility can be overwhelming for patients, especially during stressful times. Outdoor digital signage equipped with Easyfind Pro wayfinding solutions can guide patients and visitors through the facility efficiently, helping them find departments, waiting areas, specialist clinics, and other facilities with ease.

Interactive maps can assist patients in locating specific services such as radiology, pharmacy, or the emergency room. These displays can also provide directions for accessible entrances, elevators, and parking areas, ensuring that patients and visitors can navigate the facility without confusion.

With effective wayfinding, healthcare providers can minimize the stress and frustration of navigating a large hospital, ultimately enhancing the overall patient experience.

3. Health Tips and Educational Content

Outdoor digital signage offers healthcare facilities a unique opportunity to provide health education to patients and the community. Displays can be used to share health tips, preventive care advice, and wellness information that helps patients make informed decisions about their health.

Healthcare providers can also display reminders about flu shots, vaccination drives, healthy eating habits, and hygiene practices. By sharing valuable health information, hospitals and clinics can create a positive impact on community wellness and encourage patients to take proactive steps in managing their health.

Dynamic content with videos, infographics, and animations can make health education more engaging, capturing the attention of patients and visitors while they wait.

4. CloudSignage for Ads Marketing and Promotions

CloudSignage for Ads Marketing enables healthcare facilities to use outdoor digital signage to promote various services, including new treatment options, specialty clinics, or upcoming health seminars. Hospitals can also highlight community outreach programs, special events, or awareness campaigns to encourage participation and build stronger connections with patients.

Healthcare facilities can also partner with local businesses, such as pharmacies or medical equipment providers, to display relevant advertisements on their outdoor digital signage. This approach helps generate additional revenue while keeping patients informed about products and services that may benefit their health journey.

5. Reinforcing Healthcare Branding

Healthcare facilities can use outdoor digital signage to build and reinforce their brand. By displaying patient success stories, staff achievements, facility awards, and testimonials, hospitals and clinics can instill confidence in patients and communicate a sense of trust and reliability.

Branding messages that highlight the facility’s commitment to quality care, advanced medical technology, and compassionate staff can create a welcoming atmosphere, helping patients feel reassured even before they enter the building. Consistent and visually appealing branding reinforces a positive image, fostering a sense of loyalty among patients.

Benefits of Outdoor Digital Signage for Healthcare Facilities:

  • Enhanced Patient Information: Keep patients and visitors informed with real-time updates, reducing confusion and enhancing the overall experience.
  • Stress-Free Navigation: Easyfind Pro wayfinding solutions guide patients through the facility, making navigation simple and reducing anxiety.
  • Promote Health Awareness: Display health tips and educational content to engage patients and encourage proactive health management.
  • Marketing and Promotions: Use CloudSignage to promote services, events, and partnerships, generating revenue and creating awareness.
  • Reinforce Trust and Branding: Strengthen the healthcare facility’s brand by showcasing patient success stories, staff excellence, and quality of care.

Implementing Outdoor Digital Signage

Healthcare facilities can implement outdoor digital signage using solutions like Easyfind Pro and CloudSignage, which make content management simple and efficient. The ability to update content in real-time ensures that healthcare providers can share the most relevant information with patients, improving communication and satisfaction. Additionally, these displays are built to withstand various weather conditions, making them ideal for outdoor environments in healthcare settings.

Conclusion Outdoor digital signage is revolutionizing patient communication and navigation in healthcare facilities. From sharing essential information and providing wayfinding assistance to promoting health tips and building trust through branding, these displays offer immense value to hospitals and clinics. By integrating outdoor digital signage, healthcare facilities can enhance the patient experience, improve efficiency, and create a positive environment for all who visit.

If you’re looking to improve communication and navigation at your healthcare facility, consider implementing outdoor digital signage to transform how you engage with patients and visitors.