Key Specifications for Outdoor Digital Signage

To ensure longevity, performance, and user engagement, the following specifications are recommended for municipalities deploying digital signage solutions for youth engagement:

• Screen Size: Minimum of 55” single or dual-sided touch screen for larger visibility and interaction.
• Rating: IP65-rated for outdoor durability, ensuring protection against weather, dust, and vandalism.
• Operating System: Latest version of Windows for compatibility with various applications and ease of integration with municipal software.
• Hardware Certification: UL or ETL certification to meet electrical and safety standards.
• Full-body Graphic Wrap: Customizable branding using 3M or comparable material to create visually appealing kiosks tailored to the municipality’s theme.
• Installation Drawings: Comprehensive architectural installation drawings for permitting, ensuring compliance with local codes.

Software Features

Prism’s digital signage solutions come equipped with powerful software capabilities tailored to municipalities:

• Wayfinding System: A comprehensive wayfinding system that helps users navigate public spaces, such as parks, community centers, and event venues.
• Calendar and Event Capabilities: Displays local events, youth programs, and activities such as camps, concerts, and educational workshops.
• Itinerary Creation: Interactive features that allow youth and families to create personalized itineraries and share them via mobile handoff.
• Information Portal: Integrated with the city’s website or database for real-time access to municipal resources, services, and youth-specific programs.
• SOC 2 Compliance: Secure software that ensures data protection and privacy, which is essential when engaging younger audiences.

Interactive Applications for Youth Engagement

1. Gamified Civic Engagement

Gamification is a powerful tool for encouraging civic participation among young people. Digital signage can host interactive games that educate youth about local government, environmental stewardship, and community initiatives. Municipalities can set up rewards systems or competitions where youth earn points for completing civic challenges, such as attending public forums or participating in park cleanups.

2. Youth Programs and Camps

Digital signage can display information about local youth programs, camps, and extracurricular activities. Interactive features can allow users to explore program offerings, register for events, or learn more about specific opportunities for engagement, such as sports leagues, arts workshops, and leadership camps.

3. Interactive Educational Content

Interactive touch screens can be used to deliver educational content tailored to youth. For example, municipalities can partner with local schools to provide digital lessons, quizzes, or trivia games on topics like history, science, and environmental awareness. These kiosks can also feature augmented reality (AR) experiences, allowing youth to explore virtual recreations of historical events or local landmarks.

4. Social Media Integration

Social media plays a significant role in the lives of younger generations. Integrating platforms like Instagram, TikTok, and Snapchat with digital signage can encourage youth to engage with public initiatives and share their experiences. Interactive features, such as photo booths with city landmarks or filters, allow youth to create shareable content, boosting municipal programs’ visibility on social platforms.

Customizations Tailored to Municipal Needs

Prism’s digital signage can be tailored to meet the specific needs of any city. Municipalities may request custom content focused on their priorities, whether it’s promoting youth participation in cultural events or disseminating information about local educational programs. The signage can also be equipped with rotating banner ads and event sponsorship integration to generate revenue and offset implementation costs.

Conclusion

Outdoor digital signage presents a dynamic opportunity for municipalities to engage younger audiences. By offering interactive and gamified content, municipalities can promote civic engagement, provide educational resources, and foster a greater connection with the community. Prism’s digital signage solutions, with their advanced software, secure infrastructure, and customizable content, provide a robust platform for achieving these goals.